VIP’S Online Reputation Management and Protection
Online Reputation management or ORM is the tradition of creating a person, or an organization ‘look great’ on the world wide web. And also the whole life and profession of a celebrity is more or less based on this, right? When stars undermine celebrity reputation management they shed their reputation and popularity, they naturally lose their value — and likewise, they lose their exemptions, jobs and whatever else was in the offing if the maligning is awful enough.
However, if you are someone who has attained celebrity status, that isn’t to be needed. After all, consider the instance of Charlie Sheen — best known for his portrayal of Charlie in the hit sitcom Two and a Half Men. Observing the complete decimation of his reputation on the internet, he lost not just confront, but also his endorsements, and the said sitcom role!
So one of the essential aspects that require attention once an individual becomes famous is star online reputation protection, for any information (real or imitation) about a celebrity that makes it to the internet, it’s merely out there for folks to click on, take note of and take to heart. And frankly, most internet searchers would not be all that careful about the authenticity of any such claim.
Information is so readily available on the internet these days, and if it is information of the wrong kind (read: scandal), it propagates much faster. How? The web gives priority to some info depending on how many ‘hits’ it gets, and in this case, owing to human character, and scandals always pique curiosity more.
Thus, let’s look at five ways that you, as a celebrity, should protect your reputation on the internet.
1. Avoid cell phone flows
Most frequently with celebrities, what occurs is that any photo that shows you in the nude or shows you in compromising positions become released to the public online. So the very first step would be to prevent such cases from occurring. And what is the ideal way to avoid this? Don’t take such photographs or videos and keep them stored on your phone or camera! As an expansion, when in public, stay alert not to get captured in any scandalous place. The decision to become a star means you consented to live your life out in the open and do not do anything you don’t need to get known or judged for.
2. For those internet profiles and web pages that you might be managing yourself, select strong passwords and tricky safety issue (fans per se can’t understand that)
In today’s day and age, account hacking is now a real threat, and you can lose crucial info this manner. And then if the consumer chooses to make the info public online, it can also malign your reputation. To ensure that you keep your account very well protected if you are into personal reputation management.
3. Have a good and competent PR and online reputation management staff in place
This group should be responsible for all your online reputation, whatever you do not do yourself. Hire competent companies and individuals — this way you know they’re following the best practices. You don’t want information leaking from this origin by any opportunity.
4. Celebrity reputation management is as much about online brand monitoring
All celebrities are like a brand independently. And your online reputation management staff ought to have alarms set up so that they can easily keep an eye on whatever is getting posted about you round-the-clock. By extension, they need to be able to handle any adverse feedback satisfactorily and in the best way possible. This is also called emergency response system — and you should make sure this is set up for your reputation remains genuinely protected. For self-monitoring, it is possible to turn to Google alerts or other similar monitoring tools, and they’ll inform you the moment anything around you is submitted online.
5. Have a capable SEO and societal websites marketing team set up to handle your reputation on the web
Just when you don’t have too much of a presence online already, can you deter such offenders from posting maligning comments that affect your reputation. But after you have a solid reputation, these very same criminals will find it much more challenging to get more strikes. So get up your brand and running — both on social media and elsewhere.
Whether you’ve built up the reputation online or not, each celebrity worth their salt has a position to safeguard online. And so in their situation actress online reputation protection grows more crucial than poor direction. It takes every actor to put in a great deal of painstaking effort to build up their reputation, and we have attempted to provide you a simple guide on ways to make sure all your work does not go to waste because of a couple of miserable and malignant people! Hope those help.