Did You Know 95 Percent of Consumers Judge You Your Online Reputation?
This sobering statistic from PC Retail shows that buyers do their assignments online, and further that more than 70 percent will never even make an inquiry if your internet reputation is dicey.
Reputation management has become a fulltime cottage industry on the web, and for a good reason. Word now travels at warp speed, and what used to go unnoticed is presently being retweeted in seconds.
So how can you avoid getting damaged by this machine that has much potential for both good and bad?
Keep away from self-inflicted wounds!
Why make more yourself? Harming your reputation is most certainly the biggest favor you can do to help your contest, as it makes their job so much more straightforward and yours, all the tougher.
Following is a concise collection of unforced mistakes that could lead you directly to business oblivion, with a corresponding long road to healing.
1. Not claiming your social profiles
That is one a lot of men and women neglect. Often, unbeknownst to you, your internet reputation can be tarnished by others who assert your name on social networking sites and post false or misleading information in your title. Make sure that you claim your title on social media sites even if you don’t wish to use them, as it can head off a great deal of cleanup.
2. Retaliating against poor reviews
Bad testimonials happen. When you engage in a mud-slinging contest, it only exacerbates the situation. Instead, try to demonstrate what leading customer support you have by going the extra mile to meet if possible, and when not, being as gracious and Gandhi-like as you can. You may gain points this way and ultimately defuse the circumstance.
3. Lining up yourself with questionable groups or people
If you are trying to cultivate an internet presence and reputation that caters to over a tiny sliver, make sure not to announce your undying devotion to causes that, shall we say, the boundary on the fringes. This can do you little good, and you would be wise to steer clear of publicly airing your unpopular allegiances. Even if these are near and dear to the own heart, think about your audience: will it be to them?
4. Committing embarrassing deeds or worse yet, offenses
Can you say, Todd Akin? Anthony Weiner? You get the picture. Either run your company or audition for this reality display. Hard to do!
5. Sharing and commenting using offensive language
I hesitate to include this as sometimes it feasible to catch a lot of attention with a controversial statement or even a well-placed expletive as “linkbait.” This must be carefully considered, however, and not part of a regular strategy. That gets old fast.
Handling your online reputation demands care. Don’t sabotage yourself!