It’s Important for dental Clinic to Manage is Reputation
You’re going to book a family holiday, to check out some hotel review sites. You have heard good things about Resort A, but if you examine the reviews, the first three reviews aren’t favorable. Do you take an opportunity? Probably not. You proceed to Hotel B.
This same scenario can occur when folks research your dental clinic. Like Richard Branson, founder of Virgin Group, stated, “Your brand name is only as good as your reputation,” and that he knows a thing or two about both. Regardless of what you are doing to promote your practice, if you do not focus on reputation management, your marketing efforts could be a waste of time.
What we understand is irrelevant
But none of that matters. What matters is how the guests that abandoned reviews perceived the adventures, as well as the beliefs that their perceptions started on those who read the testimonials.
You might have had a similar encounter with your practice. A patient may be delighted with the results of his or her treatment, but if the individual becomes frustrated with something like insurance coverage, this may influence the tone of the individual’s review. If you are not actively seeking patient opinions, the negative testimonials will stand out, even if you and your staff had nothing to do with the individual’s frustrations. By putting a greater emphasis on reputation management, both you and Hotel A could preserve your great reputations by obeying the negative reviews in a virtual pile of advantages.
A current study about the impact of reviews on Google click-through rates return the following outcomes:
- Businesses with an overall positive rating got more visits and clicks to their sites, while negative reviews resulted in fewer visits and clicks.
- A leap from three to five stars occurred in 28% more clicks.
- Firms with negative reviews had fewer clicks than those with no testimonials at all.
- Of the 6,823 participants, 62% stated that positive reviews were what led them to click on a website.
If the information does not convince you that reputation management is a crucial part of your advertising plan, then consider what the Google Help Center says. It states, “Google review score and count are factored into local research ranking: more testimonials and positive evaluations will probably enhance a business’s local standing.”
Since the number one search engine on machines, phones, and tablet computers, Google understands better than most reviews can influence the success of a small business.
Benjamin Franklin stated :
“It requires many great deeds to build a good reputation and just one bad one to lose it”
No matter how great your deeds, if your competitors have a more significant review count and much more positive reviews, then you are already falling behind.