Real Estate Industry: Reputation Case Study
Our client is a property group based in Hong Kong who wanted to gain more exposure and credibility in new locations where the group was interested in making an investment.
So we started off by analyzing all the international markets the property group was planning to target. To achieve this, we planned comprehensive PR and social media campaigns to promote the group and reach out to its audience. We also designed a visually appealing, user friendly website to promote the group along with blogs and social media profiles.
We also created industry-specific, SEO optimized content for the blog and also distributed press releases across a variety of news wires. In addition to that we promoted a key executive of the property group as a thought-leader in the property market and real estate industry by creating fresh, interesting and relevant content on his own blog.
Our efforts above helped in building a credible reputation for the property group in international markets it had planned to target. We provided both the key executive and the business with credibility and authority they needed to make their mark and secure new business.