Online Reputation Management Is So Important
Think your online reputation doesn’t matter? Think again!
Nearly three-quarters of respondents say they hope the info supplied by complete strangers online. Further, some 80 percent of consumers have changed their minds about buying a product after reading a negative review on the internet, and more than 84 percent say they find online product reviews as being a trusted source of advice.
This adds up to a simple fact: when those adverse reports or complaints appear, (and they will!) You should take them seriously and make countermeasures to mitigate the adverse effects!
Here are five ways to Do Exactly That:
1. Look at the brand’s search engine results on a regular basis
Check your company’s name in Google no less than once a month. Google Alerts can be of help to inform you when there is any conversation regarding you, your organization name or your keywords and phrases. Be sure to check past page, as damaging entries could be lurking there in their way higher.
2. Deal with harmful content ASAP
Do your best to make contact with the individual that posted the material in question as quickly as possible, particularly if they’re an unsatisfied client. Do your very best to look at their issues positively. Don’t jump right into a public struggle with them! You won’t enjoy the outcomes.
3. Use your company’s name in your webpage optimization
Make sure that your pages and other articles are utilizing your company’s name in keywords, tags, URLs, and titles. The more pages that you own that bear your company’s name, the better the chance Google will view your website because the authority for this keyword (your business name) and also provide you higher rankings. Also, most negative content will probably not have done any SEO.
4. Create more content stations
WordPress.com, Blogger.com or even subdomains of your site are high for this, along with your social channels like YouTube, Facebook, and Google. Post fresh content to such channels as well, so they keep their search positions.
5. Request your customers for reviews
The very evident and by far by far the most valuable tool for effective online reputation management would be to ask you’re satisfied customers for an overview. Stimulate and even reward testimonials. Additionally, this is your best source of social proof!
Follow these tips and maintain your good name! It’s the correct thing to do.