Individual : Personal Online Reputation

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Individual : Personal Online Reputation Case Study

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Background

Our client is the chief executive of an international bank and recently got caught up in a vicious financial industry scandal. when he came to us, he was tired of struggling on his own and was fighting the negative press all on his own.

Solution

We launched a detailed personal online reputation campaign and implemented an extensive positive PR and effective content strategy that was aimed at spreading positive news stories and information about our client and positioned him as a thought-leader in the finance sector.

In addition to that, we ensured that our client owned most of his search results  and for that we created professional online accounts as well as social media profiles in order to control all the negative press.

Result

Within a matter of 8 to 10 months, our client’s Google page one search results was vastly dominated by positive news articles and PR, as well as, links from his website, social media profiles and his own blog.

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2018-03-17T23:30:23+00:00
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