How to Protect Your Brand Reputation Yourself Online
Many businesses concentrate on SEO, social media and content to construct their online presence. One way to accelerate your online growth is to focus on growing your brand through citations and mentions. Both Google and Bing have suggested that they can track brand mentions and that they matter for search engine rankings. Duane Forrester, a former senior product manager in Bing, said that unlinked mentions could be equally as strong a signal as links for measuring a site’s authority.
“Unlinked mentions can be as strong a signal as links for measuring a site’s authority.”
Besides being able to track mentions, search engines can also inform if references are positive or negative, which means that companies need to be proactive when it comes to keeping up a favorable reputation.
So what are some ways that companies can brand themselves online? Listed below are a few tips to get more citations and manufacturer mentions for your business.
1. Customer testimonials
Among the most significant methods to boost internet, mentions are by obtaining testimonials from your very own satisfied clients. Customers who are using your service or product will be able to share the details about what makes your product or service worth, and a high recommendation can convince prospects to select your company over the competition.
So how can you get customers to leave reviews for you? Here are some hints…
Follow up with clients through email to be sure they have a great experience.
You can set up an automated email to go out to your customers soon after they receive your merchandise to find out whether they have any questions or concerns. Follow up emails show your customers that you care about them and give you the chance to correct any problems with disgruntled customers.
Many customers are happy to help out if you ask them.
Make it effortless for clients to reassess your small business.
It’s possible to link to reviews sites on your emails and your site so that clients can quickly go there and place their review. If you are collecting reviews on your website, be sure the approach is straightforward and that the customer can complete their review quickly without needing to experience a lot of steps.
Your website and review form should also be mobile responsive since a lot of men and women are using mobile devices to view online content.
Run retargeting advertisements to get clients to review websites.
Retargeting advertisements are cheap, and you can use retargeting ads on Facebook and Google to receive your customers to see review websites. Ads are a noninvasive way to ask for a review from your customers.
Reward those who take the opportunity to review your product.
Providing a bonus or reward may encourage more individuals to take the time to write a review on the internet. Prizes can include discounts on future products or alternative products or services that the consumer might like.
Be careful about incentivizing testimonials on some websites, like Yelp, don’t want companies to offer rewards to customers for leaving testimonials. Check the stipulations of review sites before you request testimonials from the clients.
2. Influencer advertising – Building relationships with influencers
A different way to acquire more brand mentions is to use influencer marketing to reach your target audience. Influencers have various motivations and needs, therefore get to learn as much as you can before coming to each influencer.
Many influencers do affiliate marketing and are looking for related merchandise to pitch for their audience. Other influencers may be willing to share your merchandise with their followers for a fee.
Most influencers offer their particular service or product but are available to collaborations that benefit their audience. Start talks with influencers and see if it makes sense to collaborate.
Get to know influencers in your niche by subscribing to their blogs and following them on social media. Find where they’re actively participating in online conversations and engage. Influencers are occasionally busy on social networking, answering their blog remarks or at other online communities.
Link to their content and discuss their articles on social media while you are building your brand and influencers will start to notice you and possibly promote you also.
3. Guest blogging
Guest blogging is another excellent method to increase citations and manufacturer mentions indirectly. Many people today attempt guest blogging to grow their crowd quickly, but even when a guest post does not send you a lot of new readers, it may continue to be great for brand exposure.
To succeed with guest blogging, then you have to think of a topic that stands out. In the electronic marketing market, as an instance, case studies and marketing success stories appear to work very well. It takes a reasonable amount of time to achieve marketing outcome, so the case studies are somewhat infrequent and generally in demand.
Guest posting on a popular blog can get you a lot of brand exposure fast. Here’s a listing of places to guest post.
Find sites that actively promote content that is old. Occasionally guest posts on favorite places will rank in Google and get continuing traffic, which may lead to people finding out about you and your extended after your post is published.
4. Brand monitoring (social client service)
If your manufacturer is already somewhat well-known, then you should strongly consider doing some brand monitoring.
Some tools that you may utilize to get informed whenever someone mentions your brand online comprise Mention, Google Alerts, and Talkwalker alarms. With those tools, you can just put in your business name, any manufacturer names you possess or any keyword phrases you would like to monitor and they will send you an email whenever your brand gets a connection or mention online. You might also hire a company to do it for you.
If someone complains about your product, you can quickly jump in the dialog and rectify the situation. Supplying a positive customer service experience, even if individuals aren’t requesting it can be a fantastic way to show other prospects that you care about your customers.
5. Competitor monitoring
Monitoring your opponents is one other way to discover opportunities for much more citations and new mentions. Tools like Mention and Talkwalker alerts can send you an email every time your competitor has mentioned online.
Does your competitor do a lot of guest blogging? Tracking them can show where they’re guest posting and provide blogs and publications that you pitch your guest articles.
Did another author or blogger write about your competitor? Maybe you can reach out to this author and let them know about your service or product.
Besides monitoring direct opponents, you can also watch businesses that are selling related products or services. Establish some alarms and see what kind of outcomes show up in your email address.
Tracking competitions and relevant companies are among the best methods to search for opportunities to get more brand mentions for your own small business.
6. Trainers and communities
Forums and communities that target your desired audience are just another high places to get more brand mentions indirectly. Communities are a terrific place to network with other people with similar interests and possible clients.
Some people have been able to acquire clients and clients by merely staying busy in their beloved online community. Another benefit of communities is that they are filled with active members that are more likely to comment on your site and share your articles.
Here are a few areas to Search for communities to take part in:
Inbound and Development Hackers — All these communities target individuals who are interested in digital advertising and comprise marketing executives, bloggers, and SAAS business owners.
Reddit — Reddit includes a lot of communities across various subjects.
Facebook groups — Another place to look for communities that are active is Facebook groups. Unlike Facebook pages, which have undergone a decrease in organic reach, articles in working Facebook groups are much more likely to show up on people’s Facebook feeds.
Google search — Finally, a quick Google search can turn upmarket communities which could be worth joining. Look for terms like “your market + forums” or even “your niche + communities.”
A lot of people overlook communities as a location to get more brand exposure, but they might be a great spot to build your brand especially if you’re only beginning.
7. Public speaking, events, and networking
Networking in person allows you to develop a more private and genuine connection with someone.
Furthermore, if you’re a public speaker, you gain immediate recognition as an authority in your area. Find events which target your prospective clients or audience and ask the event organizer if they’re looking for speakers.
A quick Google search will frequently develop a list of conferences in your industry. Other places to look include Eventbrite and industry associations. Here’s a listing of additional locations you can go to Search for people speaking opportunities:
A friend of mine used to get a dance studio, and he had been active in the community, engaging in activities like fundraisers and charity events. While he didn’t focus on SEO or online advertising, his site got links and mentions from a number of those charities he helped out.
It’s hard to measure the ROI of tasks like public speaking and media and to receive online mentions likely should not be your primary goal when engaging in these actions.
Citations in local business directories might help local companies get more search engine traffic and exposure. Getting listed in local business directories frequently just involves filling out forms with your enterprise info.
Google My Business is the first place a neighborhood company should submit their information, and it’s free. Using a completed profile lets, you show up on Google Maps, and you can also add information about your business and photos to entice visitors to visit your store or business location.
You should also submit your information to other business directories. Here’s a list of places where local businesses can get citations:
Services like Yext or Synup are dashboards that, even though a bit on the pricey side (hundreds of dollars annually per location) they make it easy to post to many directories simultaneously.
9. Advertising and sales
Paid advertisements and direct sales is another way to get more brand mentions.
If your paid advertising has a good ROI, it is possible to scale your expansion very quickly. Big brands have been using this approach long before online marketing became popular to grow their companies.
You do not need to be a big brand to invest in sales or advertising. As long as you can spend money and make a profit, paid ads ought to be a station worth contemplating. Native advertising, social networking ads and Adwords are a couple of options to look into.
If you’re trying to build an audience for articles promotion, paid advertisements might be a fantastic way to make that audience speedily.
Obtaining brand cites is a significant part getting excellent results from your online advertising. Use tools to monitor brand mentions of your brand and your opponents and spend time on activities that enhance awareness of your business.