How to manage an executive’s reputation?


When a manager is then attacked on the web, it is his company that pays the consequences, hence the interest for a manager to be vigilant on his notoriety, his image, the information that circulates on him.

reputation protect

Executive Reputation

For a company, it is nowadays essential to be present on the web, in order to show and promote its activity, to make itself known, to inform potential and current customers of the company’s new products. On the web, e-reputation is an unstoppable element if a company wants to continue to live and develop. Indeed, this digital reputation indicates the company’s notoriety as well as its level of popularity.

Nowadays, investors, partners and competitors search a manager via Google and social networks to find out about him.

Nowadays, investors, partners and competitors search a manager via Google and social networks to find out about him. Thus, when a manager is then attacked on the web, it is his company that pays the consequences, hence the interest for a manager to be vigilant on his notoriety, his image, the information that circulates on him. It should also be noted that the company’s values are conveyed by the manager. The advantage of a good e-reputation for a manager is to enhance his image but also his professional skills. In all cases, it is necessary to call on the expertise of an e-reputation agency, which will be able to make the right decisions alongside the manager and apply the right methods.

Presentation of the manager’s e-reputation

The e-reputation represents notoriety, the image that an entrepreneur reflects on the web. Indeed, in our society, the digital presence has become essential in order to be visible, develop its business and reach a wide audience. At the head of this company, there is a leader who is in the front line on the web. This digital reputation can have beneficial and harmful effects on the life, activity and development of the company. For this reason, it is necessary to understand the impact of e-reputation on a manager, the risks involved, the possible attacks and the possible solutions provided by an e-reputation agency. Indeed, very often, the leader does not completely measure the scope of his or her actions, or minimizes the attacks he or she suffers on the web. The agency knows perfectly all the workings of Google which is an essential vector for the management of an e-reputation. Thus, if the e-reputation of the manager is not analyzed, monitored and controlled, it can lead to the loss of the manager, leading to the image of his company.

The relationship between leaders and social networks

In our society, digital presence is required in order to exist and to be visible. This digital identity is rapidly being built up but can also be mishandled or even destroyed in a short period of time. Social networks are very influential, hence the importance of being vigilant. Thus, a manager must be able to communicate with the community that follows him/her on social networks, be able to involve clients and demonstrate the values, results and objectives of a company. As a result, the image of the entrepreneur is linked to his or her professional activity, hence the importance of monitoring the impact of his or her actions on the net.

Presence as a company director:

Social networks such as Facebook, Twitter, YouTube and LinkedIn are wonderful communication tools. Nowadays, they are widely used because thanks to them, the connection with the whole world is very fast. However, this circulation of information at the speed of light can be dangerous. The principal interests of a company director to be present on these social networks, which are widely used and popular, are multiple. Thus, they enable the latter to develop a relevant marketing strategy, opting for a social media strategy. The consumer or future customer is therefore close to the company, informed of its latest news and news (merger/acquisition/development abroad,…). In this way, consumers are given the opportunity to react in real time to company news, to follow the personality of the director and to follow him/her as an ambassador for the brand.

A personal presence:

The executive, outside his or her company, may also have a Facebook personal or LinkedIn business account. The information contained in these accounts is also the responsibility of his company, since the director is obligatorily associated with the brand. Thus, it is important for an executive to pay attention to his personal information published publicly, comments, posts, so as not to suffer the consequences of a bad e-reputation. In addition, it is necessary not to accept an unknown person on your private Facebook profile in order to avoid leakage of information. Indeed, it is easy nowadays to retweet unfortunate information, share a compromising photograph, make a screenshot, see the leader’s posts and broadcast them on a large scale. Thus, as a manager and ambassador of the company, he must know how to manage his personal branding. Social networks make it possible to enlarge one’s circle of contacts, widen one’s network, show one’s values and develop oneself. In any case, even if the contents are not the same on these two accounts, an e-reputation agency will control all these parameters in order to help the manager’s reputation.

Recruiting a leader: the need for credibility

When a company changes management and sets out to find a successor, it adds importance to the credibility acquired by its future manager. Recruitment of this top executive either favours a company or jeopardizes it, despite the candidate’s high skills. Indeed, if a candidate’s Facebook account, open to the public, displays a photo of the candidate for the position that consumes or pays attention to a competing brand, the company will not appreciate this fact. The credibility and notoriety of the company are at stake in this kind of situation. The company needs to live, develop, expand its network and control its image. For example, a company needs to have full confidence in its manager, to pay attention and be vigilant on various data such as:

Visual data: photographs, videos

Written data: tweets, posts, responses to comments, truthfulness of information, compatibility with the company’s ethics, embodiment of values.
When information on the manager’s social networks threatens to compromise the company’s values and reputation, due to a lack of knowledge of the impact of e-reputation on his part, an e-reputation agency will set up a strategy of cleaning, monitoring and checking digital reputation. This digital strategy, prepared by the agency, will make it possible to raise the manager’s popularity and avoid dragging down the company, its image and its employees.

The manager and the impact of his actions on the net

The manager may want to talk about his or her hobbies and personal convictions outside of his or her activities as a business leader. This approach must be prepared upstream by the team of experts in charge of its reputation within the framework of digital communication. Indeed, it is necessary to measure upstream the impact of these elements communicated on the web. Indeed, they can have a positive and negative effect on the manager’s notoriety.

An e-reputation agency will help a business leader to master this through efficient monitoring and analysis techniques and tools. His expertise and professionalism are at the service of managers.

Enterprise risks in the face of e-reputation

The manager’s reputation is tied to the company. Either his digital reputation benefits from a good reputation, a beneficial image that has an impact on the company’s image, or the manager’s e-reputation has been tainted and in this case, an e-reputation agency will adapt its strategy to improve the company’s image. Faced with a mishandled e-reputation, the manager cannot fight alone, that’s why he must devote his time to directing his business and developing his activity by letting web experts control the situation.

In summary, the following are the risks to the executive’s bad reputation:

Impact of the bad image of the leader:

This image which is not perfect risks strongly impacting the rest of the company and everything that results from it: negative image of the company or the brand, economic stakes impacted, renunciation of international development projects, decline in growth, decrease in turnover, no partnerships, risk of a tarnished image in the long term if nothing is done for the cleaning e-reputation.

Loss of credibility:
The manager is faced with a spill of information with negative connotations on the web and in this case, his credibility as well as that of his company are engaged.

Loss of confidence:
The trust gained towards the client, the economic partners, the shareholders, risks being lost or at least altered if the reputation of this high-ranking executive is badly damaged. Thus, it is important not to underestimate the weight of social networks and the Internet.

Reverse visibility:
The leader, in the midst of a digital storm, may see a tarnished, negative image appear to him, which will appear stronger than the image that should circulate in normal times. Thus, on the web his name risks being related to this scandal.

Loss of image control:
The information on the net appears immediately once entered on the web, is quickly relayed, shared and sometimes even distorted. So the bad digital reputation is going on. As a result, the various media can take and relay this information. The manager can no longer control bad reputation and in this case, the use of an agency specialising in e-reputation is essential to avoid further aggravating the digital situation and to ensure that this does not happen again once reputation is restored.

A strategy in jeopardy:
Through its manager, it is the company that pays the costs. As a result, sales may fall, partnerships may be broken, a sense of passivity about digital identity and targets may not be met. In addition, there is also a risk of staff demotivation. Thus, many harms are incurred in this kind of situation.

What are the possible attacks?

Different attacks can occur for the leader. Depending on the degree and harm to the leader, a team of web experts is able to help the leader to improve and save his image. Thus, it is important never to underestimate the impact of these attacks, since the information on the net is very fast and their influence very harmful. Let’s look in detail at the types of attacks that damage a business leader’s good reputation:

Negative customer opinions and comments:

A consumer can perfectly well file an abusive negative opinion on a product or service and even post a comment that does not value the manager. In this situation, it might seem simple to delete the comment. However, since the internet is a huge playground, it is enough for an Internet user to “liker” on Facebook this opinion, so that it appears himself on the news feed of his own friends, and so on… Visibility is enormous, hence the importance of appealing to an agency capable of stopping the hemorrhage.


These insults, free of charge, are meant to harm the leader. Thus, this can lead to a flood of insults coming from other Internet users and it is in this example that the negative e-reputation begins. In order to stop this, an e-reputation agency has all the knowledge and skills to counter this kind of cyber attack, either legally or amicably.

Defamation / Rumours:

Defamations and rumours are false information circulating on the net, seriously endangering the image and values of the leader. Thus, part of an Internet user poorly attentive, the risks incurred are significant if this information spread. The leader would then face a long media battle. However, by using a specialized agency, the results of the fight against bad e-reputation will be visible quickly.

Competitive Attacks / Destabilization:

Competitors, whether jealous or envious, may decide that the leader is going to fall and implement a combat strategy to remove the entrepreneur. The agency knows how to spot these free attacks and have them deleted from the web.

Personal attacks:

Non-professional attacks can occur on the company’s Facebook page, the manager’s Twitter profile or on his LindekIn professional page. These attacks must then be controlled immediately.

How can an e-reputation agency help a manager?

A reputational management agency can help build, cleanse and protect an executive’s digital reputation. Its objective is therefore to master the digital identity of the manager. Thanks to this agency, the good e-reputation installed or recovered is an added value. Every day, it is necessary to know that a flow of information arrives on the net, relative to the manager and it is for this reason that a manager must be able to control and control his notoriety, counter attacks and erase negative elements on the net. Several techniques exist and are regularly developed to counter the harmful or even devastating effects of a bad e-reputation. The importance is therefore given to not acting alone. Indeed, under the influence of emotion or anger, the leader could respond to these attacks, and it would be too late. A violent replica could tarnish the image of the top executive, but could also lead to the fall of his brand and his collaborators.

Thus, it is important not to react alone, nor to interact with Internet users directly but to make use of the computer and digital knowledge of an e-reputation agency. The agency’s expertise, combined with its extensive knowledge of the web and the perfect mastery of tools and technologies, will enable an agency specializing in e-reputation to help managers better control their image over the long term.

Competition is fierce today between companies in the same sector and competitive attacks can be put in place to destabilize the leader. In this case, only the help of an e-reputation agency will succeed in putting an end to the project of destroying the image of the entrepreneur. In this area, all moves are allowed and it is therefore prudent to carry out a reputation watch before it is too late. However, the time spent by a company and its manager in developing and developing its activities is not compatible with that of ensuring the good reputation of the company manager, who represents the image and values of the company he manages.

With an e-reputation agency you benefit from several advantages:

  • A dynamic team, attentive to your problem
  • An expertise
  • A team of web experts with a perfect command of the digital sphere
  • Techniques derived from the latest technologies
  • An analysis of the situation
  • Mastery of your e-reputation as a manager
  • Implementation of a digital strategy adapted to the manager’s situation
  • Control of the procedure and analysis of the results
  • Unfailing responsiveness at all times
  • High availability

The detailed skills of an e-reputation agency

An agency specialized in reputation can act quickly and efficiently. The negative and harmful effects on the manager can be dramatic for the entrepreneur. Therefore, before anything else, it is essential to contact a specialized agency that will take charge of the situation. Equipped with web experts with extensive experience in e-reputation, this agency will analyse the situation, draw up an inventory, set up a strategy, monitor and report to the interested party on the progress of the project.

Building and developing the e-reputation of a manager

It may also be that the person concerned is new on the web, and, not yet knowing all the workings of the web, needs the support of a specialized agency before weaving his web on the web. Thus, an agency is able to help build this digital reputation. As a result, the information and contents are sorted out, the comments of moderate Internet users. The agency analyzes negative content on the web and acts immediately to stop the media craze. Full control of the manager’s image is exercised by the agency. The leader must adopt a communication strategy, have sympathy and make wise choices for visibility and a strong presence. Thus, the choice of communication media will be essential in the construction and development of e-reputation. In addition, the agency will carry out a web-based analysis using various technological tools to assess the evolution of reputation and protect itself against risks. Thus, whatever happens, the leader must be present on the web and manage his community.

Protection and Cleaning

The agency realizes a protection of the e-reputation by setting up a relevant watch on the web. Thus, the contents indicating negative data on the leader are localized, neutralized. Anticipation is also an important part of this protection strategy. Thus, the agency is ready to react in case of attacks. Thus, when this digital reputation begins to gain momentum, threatening to hit the company hard, crisis management is necessary. During this crisis management, a plan of attack is set up in conjunction with the leader, in order to counter attacks and remove them from the web. Once the rumour is gone on the web, it is necessary to proceed with a cleaning of the web in order to repair the harmful effects of this dirty e-reputation.

In order to achieve this strategy, the Agency has a variety of methods and tools.

The different methods to protect and cleanse the e-reputation of a leader:
An old article that reappears on the web, a post denigrant, a photo that is not very rewarding or compromising and the digital identity is tarnished. Similarly, it is often enough to googlise the manager’s name and the site takes you to all the private information that may be inconvenient, which does not concern the public. In this case, it is important to regain control of your notoriety. Various methods are used by the agency to provide positive communication.

Cleaning the canvas:

Negative content never completely disappears from the web and in this case it is essential to’ drown out’ the information with other information. The agency will set up relevant SEO content, which will remove and reverse negative data. Thus, by doing a search on the web, Internet users will not see immediately what has earned the manager a negative, dirty reputation. However, it is important to regularly enrich these contents.

Mastery of digital identity:

The agency will thus impose your digital identity on the web, leaving a positive image of the manager. Thus, when Google queries are made, the Internet user will first see the positive reputation that stems from the manager. The agency will be able to create quality, relevant content of SEO content so that the Internet user searching for information does not see attacks in the first place.


An old picture reappears? A negative testimony that made a big noise comes back to the forefront? Through positive communication, the agency will be able to help regain control and control over the reputation of the entrepreneur. A denial, official information, or even a press release, can be written and widely relayed in order to flood the web. This technique, called flooding, floods the web with positive elements in order to reverse the negative data present on Google’s pages.

Out-of-court settlement and court action:

When the image of the manager is mishandled through defamation, rumours or when a hacker has tried to harm the manager, an amicable settlement is provided by the agency e-reputation, so that the webmaster responsible for the negative content can erase these elements tainting the e-reputation. In addition, the agency recommends sending request forms to search engines for deletion of comments. However, if these various actions do not prove to be sufficient, after a warning and a formal notice, it is urgent to take legal action with the help of an agency and thus initiate legal proceedings against the author of the defamatory remarks. This procedure is managed by the specialized agency that follows you throughout the process.

Use of backlinks:

A backlink is an external link to direct and encourage the user to go to another web page where relevant content will be created for the good reputation of the manager. If the backlink is of good quality, its popularity will only improve and can be referenced correctly in the first pages of Google. An agency can advise you on this method, which is recognised. Thus, it is interesting to know that an agency may have to create blogs containing these links in order to revitalize the manager’s image.

A digital identity watch:

It is necessary to keep an eye on social networks, blogs and the web in order to anticipate crisis situations and avoid the renewal of bad reputation. An e-reputation agency is able to establish this watch on competitive sites and highly influential sites. Moreover, this team of experts does not stop at the first pages of search in Google, thus scrutinizing the web in all its depth. Thus, as soon as information arrives on the web to stain the manager’s reputation, it will be neutralized and prevented from spreading to sphere 2.0.

A reputation agency accompanies managers in their quest for a recovery of e-reputation or maintenance throughout the process. It provides a personalised follow-up for managers, adapted to their level of notoriety. After a first contact, an inventory will be made to see the extent of the manager’s reputation. Nowadays, managers are for the fact of expressing themselves freely on the net, hence the importance of controlling digital communication and adapting a marketing strategy. The web being very large and the information circulating very quickly, an agency has all the skills required to act quickly, efficiently and seriously. Using methods that have already proved their worth, based on advanced technology, the agency relies on an influential strategy to attract the attention of Internet users and web influencers to a positive image of the leader. In addition, it also relies on a strong partnership and trust with the manager to lead the project towards success. The expertise of the agency’s team enhances the manager’s reputation, so that he can get back on track. The agency uses high-performance, reliable tools that enable it to build or rebuild the digital identity of managers over time.

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