Finance Industry: Enhancing Online Reputation

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Finance Industry: Enhancing Online Reputation Case Study

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Background

Our client is a leading firm that comprises of accountants who were interested in building a stronger online presence, and hired use to building awareness of their firm by promoting their key executives as thought-leaders in the finance industry.

Solution

We started out by carrying out an audit of the firm’s existing digital assets, which led us to understand the significance of having social media channels because they provided an excellent base to promote their business.

We encouraged the firm and all its employees to increase their sharing of current news, analysis and updates; we also identified company pages, customers, partners and prospects for them to follow online; and worked along with them to create, publish and promote fresh and informative content.

We also created a series of e-guides on behalf of the accountancy firm on subjects such as business, accountancy news and human rights and promoted this content across multiple forums, press and trade publications.

Results

We have enhanced the profile the accountancy firm on an international scale and placed their business at the center of the digital world by engaging their thought leaders in to conversations based on most relevant topics. We has also increased the audience traffic to the website and helped in increasing customer interaction online.

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